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Top 5 User Intelligence Tools for Startups

Here are the top user intelligence tools we have curated for the web and mobile-based software products to understand their behavior and performance. These tools might be helpful for your products to generate heatmaps, surveys, user patterns and many more to understand how your users behave on your platforms.

1. HotJar

Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys.

Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines analysis and feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

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2. UserTesting

UserTesting enables every organization to deliver the best customer experience powered by human insight. With UserTesting’s on-demand Human Insight Platform, companies across industries make accurate customer-first decisions at every level, at the speed business demands. With UserTesting, product teams, marketers, digital and customer experience executives, designers and UX researchers confidently and quickly create the right experiences for all target audiences, increasing brand loyalty and revenue. 

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3. Fullstory

FullStory offers digital experience analytics, on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools—all while integrating with leading software-as-a-service (SaaS) products.

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4. Clicktale

Clicktale, a Contentsquare company, tells the story of what your digital customers see and do, so you can help them achieve their goals. By joining forces with Contentsquare, we become the definitive market leader in experience analytics. Enterprise-class platform and customer experience experts transform millisecond-level behaviors and gestures into meaningful insights. With the addition of Clicktale in 2019, Contentsquare accelerated its ability to help companies understand and act on digital behavior across channels at scale. 

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5. Crazy Egg 

Crazy Egg lets you visualize your website's visitors through a heatmap. A heatmap is an easy way to understand what users want, care about and do on your site by visually representing their clicks - which are the strongest indicators of visitor motivation and desire. A Crazy Egg heatmap lets you collect more than 88% of the data you would using a traditional eye-tracking process. At a fraction of the price. With no hardware. Almost no IT involvement. And no strings attached.

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