Advisr Closes $5.2 Million Funding Round to Help Sales Organizations Accelerate Their Velocity
Advisr, the comprehensive pre-sale platform that leverages data and automation to increase deal size and sales efficiency, today announced it has closed $5.2 million in funding led by Granite Capital Management and Next Frontier Capital. Advisr has now raised $7.3 million in total, including its seed round.
Founded in 2017, Advisr enables organizations of any size to accelerate their sales velocity. By following a simple flow that captures client objectives, target audience, budget and other information, salespeople can generate data-driven product recommendations that optimize customer ROI in three minutes or less. From there, they can generate consistent, on-brand media plans and presentations almost instantly. By tracking granular sales and business intelligence data, Advisr also helps sales managers set more effective pricing and packaging strategies, improve prospecting and more.
“Sales organizations leave money on the table when they don’t deliver consistent sales strategies to their customers and prospects,” said Walter McCormack, Co-Founder of Granite Capital Management. “Advisr is a SaaS platform that drives significant increases in deal size and top-line revenue for sales organizations, while improving efficiency through automation.”
“The addressable market for media automation technology is large and growing,” said Will Price, Founder and General Partner of Next Frontier Capital. “Media sales organizations -- and sales organizations of any kind, for that matter -- will need to invest in data and automation to stay relevant and maintain their share of wallet amid increasing competition.”
By recommending the best-fit product mix for each sales opportunity, Advisr results in more products pitched and sold. On average, customers report seeing a 60% jump in order value and a three-fold increase in the number of products sold per order. Customers also report that Advisr enables their sales teams to build proposals and presentations 20 times faster than before.
“Our philosophy is that sales teams should be given the capacity to focus on building strategic, long-term relationships instead of learning the ins and outs of an ever-growing product portfolio,” said Quique Nagle, CEO and Co-Founder of Advisr. “As sales veterans ourselves, we built the platform we wish we had earlier in our careers.”
Advisr customers include media companies such as Sinclair Broadcast Group; marketing services providers such as Digital Remedy and AffinityX; and agencies such as MDC. As part of its growth strategy, the company will focus on expanding to new verticals in 2021 and beyond, including financial services, insurance and healthcare.
“Advisr has given our planning and marketing teams the ability to implement consistent plans and control for brand identity, allowing us to redirect resources to more strategic initiatives while increasing our proposal hit-rate,” said David Zapletal, Chief Innovation & Media Officer at Digital Remedy.
Advisr has also secured a new web domain and can be found at http://www.advisr.com.