92 days ago
 Source: yourstory.com

How this Bengaluru-based startup blends AI and nutraceuticals to give consumers a healthy choice

Quick Summary

Coming from a sports background, friends Abhimanyu Rishi (38) and Kusum Bhandari (42) are strong believers in natural health care. Their startup, Bhookha Haathi, was born out of a realisation that there were no true 100 percent natural products among the existing health solutions available in India. Bhookha Haathi has a vision for 2050, where it would want to reduce the consumption of tobacco by more than 50 percent. Today, including the founders, Bhookha Haathi is a 15-strong team. Bhookha Haathi takes its consumers one step closer to a healthier diet by offering them nutritious, wholesome, and tasty choices as an alternative to the nutrient-deficient ingredients in the average daily diet,� explains Kusum.

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