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How to Use a Blog as an Entrepreneurial Tool

Quick Summary

How to Use a Blog as an Entrepreneurial ToolBlogs have received a bad rap in recent years. With so many people blogging about seemingly meaningless topics, the blog now has a reputation for being equally meaningless. Use a blog the right way and it could prove to be one of the most important entrepreneurial tools in your box. For the purposes of this post, the blog will be discussed as a tool for individual entrepreneurs rather than companies. Where a company blog is more general in trying to reach audiences with information that they might find interesting, the entrepreneur’s blog exists primarily to establish that person as an expert in his or her field.

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