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Former Krux and Salesforce execs raise $15M for their marketing data startup Habu – TechCrunch

Marketing startup Habu is emerging from stealth today and announcing that it has already raised $15 million in Series A funding. The company comes out of super{set}, the startup studio created by Krux founders Tom Chavez and Vivek Vaidya. Instead, the company describes its core product as a “marketing data operating system” that can be used alongside the aforementioned clouds, bringing a company’s customer data together across platforms, then providing automated insights and recommendations on how to use that data to deliver personalized marketing. “We’re trying not to be a platform,” Kilmartin said. “It’s a modular, interoperable suite of services.”Habu’s software can pull in a marketer’s first-party customer data, as well as data from platforms like Google and Facebook.

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