Let’s now take a look at four classic marketing fails that often blight new business, and show what you can do to rectify your marketing plan.
A lot of companies fall into this first trap, where they just don’t think about repeat customers.
They place all of their attention on obtaining new customers, and don’t have any sort of marketing designed to target existing ones.
However, the problem comes when you don’t market this USP.
If you don’t track your marketing channels, and understand attribution, you’ll never know this and will subsequently hemorrhage money.
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