Soylent shakes up its executive team, naming Demir Vangelov as its new CEO – TechCrunch
“We would like to thank Bryan Crowley for his immense contributions to the company,” wrote Soylent chairman and founder Rob Rhinehart, in a statement.
Vangelov, who’s taking over from Crowley, previously served as an executive at the milk alternative company Califia Foods and at Oberto Foods, so he knows consumer packaged brands.
Crowley came to the company with grand ambitions to revitalize the Soylent brand and product line.
Now, only a year later, the Food Innovation Lab is shuttered and Soylent has moved to a smaller office space.
In some ways, Soylent may suffer from being a progenitor of an investment thesis which has passed it by.
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