4 days ago
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7-month-old Simsim secures $16M for its social commerce in India – TechCrunch

Quick Summary

Simsim, a social commerce startup in India, said on Friday it has raised $16 million in seven months of its existence as it attempts to replicate the offline retail experience in the digital world with help from influencers. “Despite e-commerce players bandying out major discounts, most of the sales in India are still happening in brick-and-mortar stores. There is a simple reason for that: Trust,” explained Amit Bagaria, co-founder of Simsim, in an interview with TechCrunch. It has amassed over a million users, most of whom live in small cities and towns, and it is selling thousands of items each day, said Bagaria. In about a month, Simsim also plans to start showing live videos, where influencers will be able to answer queries from users.

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