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 41 days ago
 Source: youngupstarts.com

Why Startups And SMEs Need To Stop Measuring Success Through Media Coverage Alone - Young Upstarts

Quick Summary

This isn’t ideal for young startups or SMEs that value every single dollar spent and need to see returns in the form of growth or new business. The industry as we see it now is a bit stagnant and has not quite figured out how to successfully work with startups and growing SMEs. Chen Terng Shing is the Founder and CEO of SYNC PR, a PR and content marketing startup that uses technology to reduce time wasting and administrative tasks in delivering results. Based in Singapore, but travelling around Southeast Asia every month, Terng Shing built SYNC to help startups and SMEs build and share their brand story through media and content. His experience includes a decade of work in PR and communications agencies, managing fortune 500 companies to the leading startups in Southeast Asia.

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