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Voodoo Games thrives by upending conventional product design – TechCrunch

Quick Summary

Voodoo Games is one of the most interesting startups alive today. In mid-2018, it had 150 million MAUs and raised $200 million from Goldman Sachs, yet I’ve never heard anyone mention the company. That might be normal for an obscure enterprise SaaS play, but Voodoo is consumer-facing through and through. Quantitative success aside, Voodoo upends much of the conventional thinking about product design and gaming. Voodoo is best described as a product conglomerate.

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