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 70 days ago

From handlooms to Banarasi, this online saree retailer goes the whole nine yards for customers

Quick Summary

To overcome these hurdles, he took the business online so that they could directly deal with end customers and reduce payment cycles as well. That's when they came across the WhatsApp Business app and immediately made the move. Continuous growth through WhatsAppThe business has been growing year on year, and they get nearly 40 percent of their orders through the WhatsApp Business app. "Since many of our customers don’t know online ordering on websites, they prefer to order offline on WhatsApp," Aamir says. For Aamir, WhatsApp has been a key ally in his journey of keeping the nearly 50-year-old family legacy alive and adapting it for modern-day consumers.

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