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 10 days ago
 Source: venturebeat.com

Customer advocacy: The secret engagement weapon for fintech firms (VB Live)

Quick Summary

Join this VB Live webinar and learn to improve customer advocacy with hyper-personalized digital experiences, and more. Guest speaker Alyson Clarke, principal Analyst at Forrester, will highlight key findings from her recent report on customer advocacy in the financial services sector. “Customer advocacy” is emerging as a key driver of customer satisfaction and engagement in financial services. Customer advocacy is a perception by the customer that the institution has their best interest in mind. It includes the institution’s digital services, customer service representatives, marketing, and pricing, says Katy Gibson, VP of application products at Envestnet | Yodlee.

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