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 9 days ago
 Source: venturebeat.com

How automation helps Saas firms manage uncertainty (VB Live)

Quick Summary

Presented by Sage IntaactAutomation is key to understanding the financial position of a SaaS company. Once the final product-market fit is done and dusted, how can a new SaaS company chart its next steps? It requires always knowing your cash and financial position in real-time, says David Appel, head of software and SaaS at Sage Intacct. “Automating the sales process and billing process empowers companies to forecast further into the future, and more rapidly respond to competitive threats,” Apple says. Developing a two-to three-year financial model means trying to understand the revenue, cash, and billing expectations over the customer subscription lifetime.

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