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 66 days ago

A VC guide on how startups can survive the coronavirus business freeze

Quick Summary

Businesses are crippled, industries are seeking bailouts, economies are in distress, and SMEs and startups too have not been spared. He says, “The most important thing is that we need a Plan B, and in some cases, there is also a Plan C needed. Companies need a plan to manage growth expectations, capital expenditure, and rationalise certain product lines. Siddarth Pai, Founding Partner, 3one4 Capital, says, “The course correction is very clear: cut down costs or burn, reduce marketing spends, freeze on hiring. In short, startups need to figure how to keep their lights on.”Given the ambiguity surrounding capital flow and revenue streams at the moment, startups need to pay attention to managing their expenses.

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