Innovating Out Of Crisis: The Impact of Coronavirus On Content And Influencer Industry
As the economic impact of Coronavirus is starting to bite, the first-place businesses make cuts is marketing. As the black swan of 2020 disrupts businesses around the world, brands are awaking to the power of digital media, social platforms and content creators. The impact on the industry is not solely due to businesses innovating out of crisis and shifting to D2C. The need for social distancing has led to a massive surge in all kinds of digital content consumption. It is here content creators step in.