Event Online Global FinTech Fest 2020 

 44 days ago
 Source: mindtheproduct.com

How to Price Your Product in a Startup

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We’ve found that product pricing is one of the most challenging areas for the founders we work with. My aim is to give you some practical tips that you can use to come up with the right pricing structure for your product. Here is a 7-step guide that we developed at Founders Factory to help our startups come up with the right price. As a B2C company, you can run ad test / landing page tests to figure out the right price level for your target audience. This gave the product floor price – the lowest it could go to ensure break even in a reasonable time frame.

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