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Zynga acquires Turkey’s Peak Games for $1.8B, after buying its card games studio for $100M in 2017 – TechCrunch

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Interestingly, this is the second time that Zynga has made a Peak Games acquisition. As with all M&A in the world of gaming, Zynga is getting a couple of big gains out of this sale. Significantly, Peak Games’ primary users are outside of Zynga’s home market of the US, representing a real growth opportunity for the company to cross-sell other games. Back in November 2017, Zynga acquired one division of Peak Games, its mobile card games studio, for $100 million in cash. Hence, Zynga possibly finally found a price for the whole of Peak Games.

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