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European e-scooter giant TIER Mobility prepares for UK expansion and hires two of the industry’s top figures

Quick Summary

TIER Mobility, a leading European provider of micro-mobility solutions, has just hired two senior figures in the ride-sharing and e-mobility sector as it gears up for its UK launch – Fred Jones as General Manager UK, and Benjamin Bell as Head of Public Policy for Northern Europe. Launched in 2018, TIER is a leading European provider of micro-mobility solutions and has already captured over 20% of global market share in its core business of e-scooters. The two senior hires for the UK expansion, Jones and Bell, both previously worked at Uber and come with a decade of high-level experience in the fast-growing e-mobility sector. As General Manager UK, Jones will oversee the roll-out of TIER e-scooters in UK towns and cities, helping to establish the company as the leading provider in the UK. He joins TIER having spent five years in several top positions at Uber, most recently as General Manager of UK and Ireland.

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