Mobile developer Tru Luv enlists investors to help build a more inclusive alternative to gaming – TechCrunch
#SelfCare went on to win accolades including a spot of Apple’s App Store Best of 2018 list, and Code and TRU LUV was also the first Canadian startup to attend Apple’s Entrepreneur Camp program.
“I became very, very interested in why video games don’t interest about half of people, including all of my friends,” Code told me.
Seeking to generate that kind fo response led to what Code and TRU LUV call AI companions, a gaming alternative that is non-zero sum and based on the tend-and-befriend principal.
And most of the feedback she received from users backed up her hypotheses about what the experience provided, and what users were looking for an an alternative to a mobile gaming experience.
Fast forward to now, and TRU LUV is growing its team, and focused on iterating and developing new products to capitalize on the clear vein of interest they’ve tapped among that underserved half of mobile users.
Disclaimer: This story is auto-aggregated & summarized by a computer program and has not been created by StartupAround.
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