Event Global FinTech Fest 2020 

 4 days ago
 Source: sifted.eu

Hoping for a pet tech unicorn

Quick Summary

The European pet care market — with staggering 75m cats and 65m dogs — is estimated to be worth €39.5bn . But now, Kim Bill, head of Purina accelerator lab, says the company wants to run a full accelerator programme, with a particular focus on finding great European pet care startups. Nestlé’s fast-growing Purina Petcare division is joining the startup accelerator movement, with five pet care startups joining its first-ever 6-month programme. Petable, for example, helps independent veterinary practices build and run online stores where they can sell pet healthcare products. In 2013, it bought pet adoption website Petfinder; in 2014 it acquired dog and cat treats company Zuke’s; and in 2020 it purchased Lily’s Kitchen, a UK-based natural pet food brand.

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