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How Social Media Could Help

Why your business needs social mediaHaving a ‘social media presence’ is something that is often touted as a business essential, but without substance it risks becoming just another marketing buzzword. How to create a social media strategyAlthough it might have become a marketing cliché, social media is a crucial channel for promoting your business. Twitter – a popular social media site with 335 million monthly annual users, Twitter provides a real-time feed of information. Set measurable goalsWorking out what you want from social media is important as it directs your focus towards key metrics. Engage, Engage, EngageHaving a social media presence is one thing, but developing an effective content strategy is another altogether.

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