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Why an early exec quit unicorn food delivery startup Deliveroo to launch a food business in the middle of a pandemic

A former Deliveroo exec has launched a market food hall startup in the middle of COVID-19. Warne says he hopes to bring his experience from Deliveroo, particularly about customer behavior, to the analogue world of food halls. Given continued public health concerns around the coronavirus pandemic, it might be unwise to open a new food business right now. Warne joined delivery startup Deliveroo in 2014 as its twelfth employee. He hopes to leverage his experience of customer data at Deliveroo, bring a digital twist to the otherwise still-analogue food industry.

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