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How to Make a Splash in an Oversaturated Market or Niche

If you’re one of 100 companies offering the same services in your market, you can’t do the same things that everyone else is doing. And it doesn’t matter if you’re selling spatulas or providing accounting services, the competition is fiercer than it’s ever been. The question is, what are you doing to make your business stand out? You might think casting a wider net allows you to grab larger market share, but it actually undercuts your ability to stand out. By zeroing in on a very specific market, you’re able to immerse yourself in their wants and needs.

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