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Google is now making it easier to find Black-owned businesses

Quick Summary

Google is launching a new tool that allows businesses to identify themselves as Black-owned through the company’s Maps and Search listings. In 2018, Google introduced similar badges for businesses to display if they were either “Women-Led” and/or friendly to members of the LGBTQ+ community. Within the last few months, Google says it has seen “a surge in online searches for Black-owned businesses” as consumers look to spend money at these businesses to show support amid the Black Lives Matter protests. One of Google’s main business listing competitors, Yelp, which introduced its own Black-owned icon recently, has seen a similar increase in searches for the same type of businesses. Yelp said in its Q2 earnings report that there were more than 2.5 million searches for Black-owned businesses between May 25th and July 10th.

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