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 4 days ago

Aatmanirbhar Bharat: Reshaping local art and handicrafts for an independent future

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We had decided to opt for the local handicrafts rather than cheap and easily available Chinese imports. Small Chinese startups and even cheap copycats have evolved into MNCs with their own range of products that dominate the market. Government can create a supporting environment that is favourable for handicrafts manufacturers and indigenous artisans, with faster response against foreign dumping and competing imports. Apart from entrepreneurs, investors can also channel their money to select those companies, which benefit local manufacturers, giving the war-cry of ‘Make in India’ a financial boost and vocalising the local goods. This revival of local manufacturers and a shift to Aatmanirbhar Bharat, both sit on a tightrope.

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