Smalls Raises Another $9M for its Direct-to-Consumer Cat Food Brand
Smalls is the direct-to-consumer human-grade cat food brand designed specifically for cats and their loyal owners. Smalls delivers fresh, human-grade cat food, right to your doorstep. We are the first and only brand purpose-built for cats, making honest, high-quality nutrition a no-brainer for cat parents across the US. The biggest challenge faced was really in staring down a recession, but in general, pet food is relatively recession-proof, and our business model worked to our advantage. There are approximately 94 million pet cats in the U.S., compared to around 89 million pet dogs, however, about 95% of VC funding in the pet food industry has been invested in dog-centric companies.