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Meet the Princeton professor and his CEO son trying to reinvent the logistics industry with Optimal Dynamics, an AI startup that helps predict the future

His son, Daniel Powell, is now trying to commercialize the technology and use it to overhaul the industry as CEO of Optimal Dynamics. Optimal Dynamics "Getting this technology out to industry, it's just fabulously exciting," Warren Powell told Business Insider. One client was able to cut costs by 13% and cut the amount of full-time planners by 90%, says Daniel Powell. 'High-dimensional AI'In many ways, the journey of Optimal Dynamics is a reflection of the history of artificial intelligence itself. Optimal Dynamics can automate those choices around load pick-up to ensure maximum profits and efficiency, according to Daniel Powell.

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