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Mumbai-based online beauty brand MyGlamm acquires POPxo

MyGlamm, a Mumbai-based direct-to-consumer brand of award winning European beauty products, announced that it has acquired women-focused content and influencer business POPxo. Priyanka Gill, founder of POPxo, will join MyGlamm’s board and will be designated cofounder of the combined entity. But POPxo will help us widen the top of the funnel,” Darpan Sanghvi, founder of MyGlamm, told ET. The two firms launched a hygiene care brand – Wipeout – leveraging the POPxo distribution network and MyGlamm’s manufacturing and distribution. MyGlamm Products was founded in October 2017 and has since raised $20 million from L’Occitane, Bessemer Venture Partners and the Mankekar Family Office.

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