Pivot and Persist: Clothing startup NorthMist records Rs 1 Cr MRR after launching sustainable facemasks
As a result, the demand for sustainable masks is on the rise, and brands are catering to this market, cashing in high returns. For example, Bengaluru-based clothing startup NorthMist introduced a range of sustainable khadi and organic cotton masks as part of its COVID-19 initiative in March 2020. NorthMist managed to grow its monthly revenue rate from Rs 7 lakh in July 2019 to Rs 1 crore in July 2020. However, the market does have sustainable clothing brands including Nicobar, No Nasties, Athlos, and Brown Boy. Devyani Kapoorâ€™s Shuffling Suitcases is an aggregator of sustainable brands, which launched its online website earlier this year.