reStage to Acquire Needle
reStage, a turnaround venture fund, will acquire Needle, a Salt Lake City-based company that provides live ecommerce chat staffed by passionate brand advocates. The amount of the deal was not disclosed. reStage will help the company grow its offering. Founded in 2010 and led by Brandon Anderson, CEO, Needle is a technology and service platform for e-commerce brands who utilize advocates for live chat and customer engagement. The list of brands that use their service to provide a differentiated ecommerce chat experience including TaylorMade, Stuart Weitzman, Sonos, and Bare Necessities.