US-based Doceree is helping pharma companies break the digital barrier and connect with doctors
But with changing times, especially with the COVID-19 pandemic, digital adoption in the pharma marketing sector is catching up. The startup allows pharma brands to market their products and services to physicians on its proprietary AI-engine platform Espyian. For this, he took a cue from consumer marketing to streamline the scattered pharma marketing landscape. In the past four months, Doceree has onboarded seven out of 10 pharma brands globally, and over 30 digital platforms in India. In the short term, Doceree wants to become an ideal source of revenue generation for doctors-only digital platforms.