YouTube enters short video space with TikTok rival 'Shorts'
YouTube is the latest to join the short video bandwagon. It is building YouTube Shorts, a TikTok-like platform that will let users create and upload 15-second short videos. YouTube announced that the India-first product will launch in "early beta" over the next few days. "Shorts is a new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones," it stated. With Shorts, YouTube joins a plethora of apps and services that have mushroomed since the ban on China's TikTok, which had over 200 million users in India.