MRM Global Raises £2.6M in Funding
Craig Letton, chief executive of MRM Global, with Euan Baxter, an investor at BGF who joins the Board of MRM Global, at Cask Smugglers in EdinburghMRM Global, an Edinburgh, Scotland, UK-based provider of marketing technology to the global drinks and hospitality sector, raised £2.6m in funding. In conjunction with the funding, Euan Baxter, an investor at BGF, joined the Board of MRM Global. Led by Craig Letton, chief executive officer, MRM provides a technology platform that enables global drinks manufacturers and wholesalers to increase the level of marketing support they provide to their independent hospitality and retail customers. Its Brand Creator app enables sales reps and customers to quickly create on-demand marketing materials that increase brand visibility and product sales. MRM Global has also appointed Andy Fennell as non-exec chairman.