Great Learning Nets Kohli; Cricketers Pad-Up To Be Brand Ambassadors
Besides cricketers turning brand ambassadors, the startup ecosystem has been increasingly getting involved in cricketAs cricket lovers wait for the resumption of the annual extravaganza Indian Premier League (IPL), startups have begun onboarding top cricketers as their brand ambassadors. In a latest, Team India and Royal Challengers Bangalore captain, Virat Kohli will pad up for a new role as the brand ambassador of Gurugram-based edtech startup Great Learning. Kohli’s appointment on Monday (September 15) coincides with digital payments giant Paytm, onboarding cricketing legend Sachin Tendulkar as its brand ambassador. Tendulkar and Kohli join the log list of Indian cricketers who have associated themselves with startups. Other Indian startups, such as digital payments decacorn Paytm, which is India’s highest-valued startup at $16 Bn in June 2020, is also title sponsor with the BCCI.