Travvis adds AI to shopping carts to give customers directions and recipes
Travvis is an Artificial Intelligence (AI) platform that specializes in facial recognition to measure users’ (micro)expressions when watching ads or looking at products. To do this they are teaming up with Group Éxito, Colombia’s largest group of supermarket stores, comprised of the Éxito and Carulla-brands. In the current first phase, Travvis is using smart shopping carts by adding tablets to the bar handles. This will be when Travvis incorporates AI into the carts so that they can read the feelings and behaviors of consumers in real time. In the third phase, the carts will become “fully intelligent”, skipping the need to invest in the hardware—a tablet.