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Amazon, Samara Capital Infuse INR 275 Cr Into More

The fund infusion comes ahead of India’s festive season, for which etailers are already beefing up resourcesGlobal ecommerce giant Amazon and private equity firm Samara Capital have jointly invested INR 275 Cr in Witzig Advisory Services, holding company of the More supermarket chain. Samara, with a 51% holding in Witzig, invested a marginally higher sum than Amazon, according to business intelligence platform Paper.vc. In 2018, Amazon along with Goldman Sachs and Samara Capital, had formed a consortium to acquire More. They had invested INR 4,050 Cr to acquire More from the Aditya Birla Group. If the deal comes through, it will be the biggest deal in India as well as for Amazon.

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