Conquering the beauty ecommerce landscape in the new normal
Beauty brands struggling with lower brick-and-mortar sales need to leverage the power of digital marketing. Selling beauty products in such places will give them a bigger platform to lure customers and sell products. According to the Global Data Covid-19 report, a significant number of consumers expect beauty brands to give tips on health and wellbeing. Dependence on social mediaMost consumers spend significant time browsing beauty products on social media platforms. Beauty brands can capitalise on browsing behaviour and deploy innovative digital campaigns and offers to attract users to their online stores.