Futurist Amy Webb explains why COVID-19 is forcing businesses to ask new questions about data, trust
The COVID-19 pandemic has businesses driving on ice and too willing to slam on the breaks says, Amy Webb. For example, with a new surge in demand for virtual health solutions, new questions have arisen about how health data is collected and managed to ensure privacy is protected. “They’re big questions that we’re going to have to ask going forward, even today.”Some key questions on data businesses should consider more deeply, Webb said, include: who owns the data, who scraped the data, and is there algorithmic accountability? Webb also observed that in times where change is happening at an accelerated rate, many companies become myopic. “These characteristics were always important, but they have never been more important than they are right now,” Webb said.