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Ad format success factors for casual and hypercasual games

Evolving ad formats drive the player experienceAs far as formats go, rewarded video ads are a strong fit for casual games, and interstitials can be especially effective for hypercasual games. Rewarded video tips for your casual gameRewarded video ads are most effective when built into your game from the start. End-of-game multipliers: Offers a video ad incentive to multiply points after completing a level. “Player experience is always at the centre of everything we do,” he shared in Winning in Casual & Hypercasual Game Monetization, October 2018. Learn how to further optimize your in-app ad placements with our full best practice guide: Success Factors: Winning in Casual and Hypercasual Game Monetization.

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