IAC-owned Dotdash buys Serious Eats and Simply Recipes sites from Seattle-area startup Fexy Media
Seattle-area startup Fexy Media sold two of its food-related web properties — Serious Eats and Simply Recipes — to IAC-owned Dotdash in an all-cash deal. Fexy co-CEO Cliff Sharples told GeekWire that the deal will help Fexy move out of an ad-supported digital media model on focus on Relish, its other recipe website. As part of the deal, Fexy and Dotdash will partner to help grow Relish. Sharples runs Fexy Media with his wife Lisa Sharples. Lisa Sharples previously spent six years running Allrecipes, another Seattle-based food site catering to millennials now owned by Meredith.