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Firing Trump: A Lesson in How to Live Up to Your Values

In September 2020 behaviour analytics company Hotjar fired Donald Trump and the GOP as clients, saying that taking the business contravened its company values. CEO David Darmanin and chief product and technology officer Mohannad Ali issued a statement by way of a letter to the Hotjar community, explaining it had updated its acceptable use policy to disallow sites that condone or support hate. It was a development that appears to have been handled quickly and quietly, with a minimum of fuss and no backlash. We caught up with Mohannad to find out how it had played out, and what he might be able to tell the rest of us about tying your values to your products. Mohannad says that when Hotjar was founded in 2014 it…

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