Micromax Returns To Smartphone Segment, Launches Brand ‘In’
Even as India has been distancing itself from Chinese products, an Indian brand that was outflanked by Chinese competition is looking to make a comeback. Micromax has said that it’s returning to the Indian smartphone market with a new range of smartphones named ‘In’. But as Chinese companies entered the Indian market, it was unable to compete, and eventually bowed out. Ever since Micromax had fizzled out, Sharma had started off on a wholly different direction, launching an electric bike brand called Revolt. Micromax has experience on its side — it has been there and done it, and run a successful smartphone company, but competition this time will be fierce, with Chinese companies having now conquered three-fourths of India’s smartphone market.