PearPop lets TikTok celebrities monetize by sharing shoutouts and screentime with fans – TechCrunch
Allow fans to bid for shared screen time with their favorite TikTok celebrities, and it’s one that’s attracted the attention of a few of the platform’s stars with several million followers. PearPop’s platform works by letting TikTok celebrities set a price for sharing screen time. And while Cameo is a way for celebrities to monetize their following, it doesn’t create the exposure that would-be social media stars are looking for. For Markel, the potential to actually share screens via TikTok’s platform makes PearPop a potentially more lucrative option for celebrities. He believes that the service should be a strong monetization opportunity for the TikTok stars who find themselves one level down from their higher-wattage peers with tens of millions of fans.