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[The Turning Point] Talking to a support agent gave these entrepreneurs the idea to start marketing research startup Aiisma

This triggered the thought that if support agents have access to such in-depth data, what kind of data do big technology companies have? They did considerable research and discovered a massive public ‘knowledge-gap’, especially in terms of privacy and data monetisation. Nicholas BoehnleinFounded in 2018, the startup rewards users for anonymously and consensually sharing their data with businesses to improve their products. Even if it’s successful, could it really change how personal data privacy and monetisation is being handled? The first step towards this was a data marketplace app where individuals could share their data of choice for rewards.

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