Doing a situation analysis is pertinent to create a digital marketing plan
SWOT analysisPrior to developing a marketing plan, it is important for you to conduct a SWOT analysis of your firm to check how healthy your business is. c. Content marketingCreating a content strategy is important for attracting customers and improving your brand awareness in the minds of the users. You also need to map out a specific communicating plan for content marketing for every single platform. Evaluate your performanceAfter you have created and implemented your online marketing strategy, your actual job begins now -- analysing your results. These steps should be kept in mind while creating your marketing plan.