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The 10 most important elements of a startup pitch deck, backed by VCs, angel investors, and other experts — with real examples from founders

A good pitch deck should start with a concise mission statement or origin story, outline a problem, and offer a clear solution. Allison Byers"This was the result of hundreds of pitch deck iterations and no less than 100 pitch presentations," Byers told Business Insider. Testing out a potential mission statement on friends and family and asking them to describe what your company does can also help. As with the mission statement, these pain points need to be addressed in plain language that's accessible to the average individual. Allison Byers"When you are presenting, be sincere when you thank the investors," Byers said.

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