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NFL sacks all comers as video games’ best source of ad impressions

PlayStation continues to be a heavy hitter, this time generating 650.2 million TV ad impressions from over 1,300 airings of six spots. 2: Nintendo, which aired 26 spots over 3,300 times, resulting in 435.9 million TV ad impressions. Third place goes to EA Sports, with 216.5 million TV ad impressions resulting from 824 airings of six commercials. Xbox aired three spots 49 times, generating 101.8 million TV ad impressions, which puts the brand in fourth place. Top programming by impressions included college football, SportsCenter, and College Football Scoreboard, while networks leading by impressions included ESPN, ABC, and Adult Swim.

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