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Linktree raises $10.7M for its lightweight, link-centric user profiles – TechCrunch

Simple, link-centric user profiles might seem might not seem like a particularly ambitious idea, but it’s been big enough for Linktree. So instead of constantly swapping out links in Instagram and other social media profiles, a Linktree user includes one evergreen link to their Linktree profile, which they can update as necessary. Zaccaria added that Instagram only represents a small amount of Linktree’s current traffic, while nearly 25% of that traffic now comes from direct visitors. In fact, Linktree even introduced a Black Lives Matter banner over the summer that anyone could add to their profile. Linktree is free to use, but you have to pay $6 a month for Pro features like video links, link thumbnails and social media icons.

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