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Q&A with Ludia: How top developers are balancing IAP+IAA

Q: Why did you decide to try rewarded video ads? In our first few forays into testing rewarded video ads, we took it slow and gave ourselves time to prove the KPIs and get comfortable with this format. And that encouraged us to keep testing and learning with rewarded video ads. When you’re just starting, this is an excellent way to test rewarded video ads. For top success factors on building rewarded video ads into your hardcore or midcore mobile game, see Hardcore and Midcore Mobile Gamers Like Rewarded Video — if Done Right.

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