How Startups Can Lead the Charge in Meeting Sustainability Goals
How Startups Can Lead the Charge in Meeting Sustainability GoalsWith today’s consuming focus on COVID-19, it’s easy to forget we have other global problems that need our urgent attention. Traditional Systems Are Not WorkingWhile we have made progress, most of the global business community has been adopting sustainability at a glacial pace. Profitability has a proven link to ESG impact indicators, and today’s impact investing market is already worth $715 billion, according to the Global Impact Investing Network. Together, we can also strengthen alternative funding that is more in line with sustainability goals. That includes only reaching out to investors who prioritize impact companies, working with ESG funds or using “green” crowdfunding sites like Oneplanetcrowd.